Brandwatch

Your field guide to navigating the social media wilderness - powered by 18M+ data points and expertise from 1,000+ marketers

Brandwatch is a social media management, consumer intelligence and influencer marketing suite for marketers, researchers and analysts at large organizations. A Cision company, it says it is trusted by half of the Forbes 100 and describes its products as a complementary set of specialized tools rather than one generic dashboard.

Consumer Intelligence helps teams understand customers and react to trends, Search Intelligence adds search and GenAI monitoring, Social Media Management covers engagement and collaboration on data-driven content, and Influencer Marketing reaches wider audiences. Its Iris AI runs across the suite, and a Media Intelligence and Insights service offers expert analysts and consultants. Use cases named on the site include market research, brand management, crisis management, customer care and content marketing, across industries from financial services to retail and pharma.

The homepage links to a Plans page but shows no pricing terms, so the pricing model is not stated. If you manage social channels for a large brand, start with the data and network coverage page to see which platforms are covered.

Category: Marketing. Pricing: freemium. Visit website

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