Clay

Bring together enrichments, intent signals, and CRM data, decide who to go after, and trigger action automatically

Clay gives go-to-market teams the infrastructure to pull data from many sources, run agentic research workflows, and launch sales and marketing plays automatically. It centralizes first- and third-party data, offers a marketplace with data from more than 200 providers, tracks signals such as job changes and promotions, and uses waterfall enrichment to combine providers for the best coverage.

Research is handled by Claygents and account agents, which investigate target companies and people with AI, and a CLI, API, and agent plugin let you build in Clay directly from a coding agent. On the execution side, you can sync targeted ad audiences to LinkedIn, Meta, and Google, run outreach through Clay's native sequencer, and give reps prospecting data inside their own AI tools through Clay MCP. Use cases listed include CRM enrichment, TAM sourcing, and territory planning, and the site notes that GTM engineers build on Clay. The directory places it in marketing with sales and email assistant tags.

Clay is a paid product: the site offers a free trial and a demo request, with a pricing page for plan details. Start a trial and build one enrichment workflow to see how it fits your pipeline.

Category: Marketing. Pricing: paid. Visit website

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