About
Locus is a professional location intelligence and site-selection platform designed for franchise operators, property consultants, retail expansion teams, commercial agents, and agencies. It helps teams evaluate potential locations using a combination of demographic data, competitor mapping, footfall insights, heatmaps, catchment analysis, travel-time overlays, AI-powered assessment, and downloadable reports. Instead of relying on guesswork, spreadsheets, or expensive enterprise platforms, Locus gives users a practical way to understand whether a location is likely to work for a specific business type. Users can search an area, analyse nearby competitors, view local population and demographic indicators, assess catchment zones, compare multiple locations, and generate reports for internal decision-making or client presentations. Locus is positioned as a streamlined, more accessible alternative to large enterprise location intelligence tools. It is especially useful for teams that need reliable location research without committing to complex enterprise contracts. Whether someone is choosing a new franchise territory, advising a retail client, reviewing a property opportunity, or monitoring a trading area, Locus helps turn location data into clear, actionable insight.